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ARCADIA AT BRISBANE FESTIVAL

Date: 3 November, 2016

Categories: In the field

Brisbane Festival, Arcadia, Site Design, Festival Design, Brisbane, Hospitality Design, Pop up design, interior design, architecture, brisbane

Brisbane Festival, Arcadia, Site Design, Festival Design, Brisbane, Hospitality Design, Pop up design, interior design, architecture, brisbane

Arkhefield worked with the Brisbane Festival team to create their Arcadia event space – a place which gave the community the opportunity to experience the festival and all it had to offer, without necessarily seeing a show, but being a part of the atmosphere of the event.

The new layout – a 9000m2 riverfront site outside QPAC at Brisbane’s South Bank – was planned around two large spiegeltents and needed to house a variety of food and beverage hospitality locations, a children’s activity area, and a number of locations for roving performers, sponsorship, and all of the facilities to support such a large venture.

The design used everyday objects such as pool noodles, glad wrap, door mats and rope to create an Arcadian world – a natural muscle relaxants drug online, utopian concept representing the fundamental balance between good and evil. It was a journey of discovery through to another world.

Brisbane Festival, Arcadia, Site Design, Festival Design, Brisbane, Hospitality Design, Pop up design, interior design, architecture, brisbane


Different spaces were formed within it to tell the Arcadian story and to surprise and delight the community. We took over the Brisbane sign, turning it into the ‘Brisbane Festival sign’, and gave the city a place to unwind between theatre events.

The outcome proved to be very positive, with the new site layout resulting in high levels of community engagement. Bar sales increased from previous years, and patrons generally arrived earlier and stayed longer to enjoy the post theatre atmosphere. Overall the site provided a vibrant place for the people of Brisbane to enjoy their festival by the river.

> Read more about the design

Brisbane Festival, Arcadia, Site Design, Festival Design, Brisbane, Hospitality Design, Pop up design, interior design, architecture, brisbane Brisbane Festival, Arcadia, Site Design, Festival Design, Brisbane, Hospitality Design, Pop up design, interior design, architecture, brisbane

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