Designing for retail requires not only a detailed understanding of the tenants’ needs, but also to see beyond the tenancy, to how it sits within the context of its surroundings. The spaces in-between are important.
We’ve always been passionate about placemaking – understanding how design can profoundly influence the experience of a place. All great civic places allow people to feel comfortable. They invite you to linger, to sit, watch, wait, meet, talk, play, eat, drink and simply be a part of a place.
Retail opportunities are essential for attracting people and making safe, vibrant public places. But tenancies on their own do not necessarily make a successful public realm. In order to invite people to feel at home, the commercial nature of a space should ideally be balanced by a civic attitude. An invitation or offering to the public might be as simple as introducing natural daylight, providing a shaded seat, an injection of landscape, or a small gesture of creativity. Simple gestures can create relatable, lovable spaces that connect people to a place.