Departures are as important as arrivals
Departing is your last glance before leaving; whereas arriving is stepping into your destination. However, both provide great opportunities to connect, inform and assist.
Generally, arriving passengers want to experience the destination the minute their foot hits the ground. By creating a sense of the place they’re arriving at, passengers can immediately connect with and experience the town, city or country of arrival – before they’ve even left the terminal building.
This creates a great opportunity to create a positive perception in the minds of passengers, even if they are regulars. For departing passengers, the experience should evoke what that place has meant to them, as well as providing that functional processing from kerb to cabin.
For most passengers, the architecture is experienced from within, with only brief views of terminal building exteriors. Colour palette, materials, art, retail outlets, food and beverage and associated service offerings all work together to contribute to the essence of the place. But as great as all that can be for the overall passenger experience, it is reduced to nought if the processing is slow and/or difficult, or if there is any doubt about where to go next – no matter if you are arriving or departing.