To varying degrees, these models work on the basis that private spaces and private ownership is minimised, but supplemented by shared facilities and living spaces. This has the dual benefit of facilitating social interaction and a sense of community, reducing the need to own surplus ‘stuff’ like furniture and appliances, while allowing a comfortable urban lifestyle at a reduced cost.
The key to success is amenity. Typically a suite of convenient in-house services will be on offer, such as housekeeping, dry-cleaning, and community building social events. And all of this is seamlessly provided though an app or online interface. Communal facilities might include shared kitchens, bars, lounges, games areas, gym and yoga spaces, cinema spaces, laundries, swimming pools and external landscaped spaces. Often a concierge, 24hr reception, on-site maintenance teams will provide a human interface and a sense of security.